Asian Paints COLOURNEXT’ 19
We are so overwhelmed to have been a part of India Design ID 2019 held in Delhi. It was a great platform to learn, network & rekindle our creativity. Asian paints announced the color & wallpaper of the year at India Design ID.
ColourNext by Asian Paints is a recognized color forecast tool which aids designers, art enthusiasts, architects attempting to fixate the vibe, sensation and mood of the year using the magical medium of color. The color of the year is selected after study of extensive study of trend waves and group discussions. The finest design minds including architects, sociologists & media moguls brainstorm together to analyse and draw conclusions from changing consumer behavior and shifts in paradigm, to arrive at a common end point.
The Asian Paints colour of 2019 is Awakening — a shade of plum, alive with the dynamism of being woke. Awakening is the courage to lead the change.
Asian Paints wallpaper of the year, titled Mithun, is the paint brand’s colour of 2019, ‘Awakening’ – is designed by Delhi-based Naga tattoo artist Moranngam Khaling. Inspired by the visual memory of his state, where large wooden sculptures of the eponymous bovine are traditionally displayed outside homes to signify wealth, prosperity and fertility, it is one of three wallpapers the 34-year-old has created for ‘Naga Stories’